Barbers are said to take care of a man’s grooming. But what exactly does this term mean? What is included when talking about male grooming?
If you have all these questions, then keep on reading this article!
Why is male grooming important?
Typically, male grooming refers to a man taking care of himself, appearance-wise. By using newer hairstyles and wearing fashionable clothes. This means more men are going to barbershops to get treatments to enhance their features.
Yes, the same men who used to use a bar of soap to take care of themselves are now indulging more in hair gels, hair coloring, fashionable clothes, surgeries, and beard styles.
This is not a bad thing as it promotes more men who can be proud of their appearance and helps the barbershop industry. Not only that, but men also want to look younger as this helps their dating life as well as careers. A job and wanting experienced workers also want a man who is in touch with the time to improve the company outlook. The best part about all this? All he needs is a proper barbershop that can make him feel young by providing appropriate services and products.
What does male grooming include
Now that we know what exactly male grooming is and how it connects with today’s barbershop industry, let’s focus on what it actually includes.
Facial habits: A man who wants to look well-groomed needs the appropriate products such as a cleanser and a moisturizer. For extra smooth skin, men also use serums, toners, and face masks which are essential.
Beards: Nowadays, more and more men want a well-kept and healthy beard. So if a barbershop can trim and style beards, it can attract a lot of new customers. This also includes trimming excess facial hair like in the ears and nose.
Haircuts and hairstyles: More and more men want stylish and up-to-date hairstyles. A hairstyle alone can make a man look 10 years younger. This also includes washing hair with a proper shampoo and conditioner and also using good products to style the hair.
Eyebrow shaping: A well-kept look is incomplete without waxed and clean eyebrows. Just trimming or shaving one’s eyebrows can have a huge impact on the face. Having clean eyebrows also makes a man look younger.
Hair treatments: This also includes hair coloring and permanently changing the texture of your hair. When a man now has grey hair or thinning hair, he can just get a treatment done to fix this problem.
Body care: Remember the time when being hairy was the look for men? Well, that’s gone now, and men now want their bodies waxed all over, known as US$217.25 Billionmanscaping. In addition to that, men now tend to self-tan as well as take care of their hands and feet.
Makeup: Gone is the time when makeup on men was taboo. Now there are separate makeup products, especially for men as well, like nail polishes, lip balms, foundations, lipsticks, and much more. These, of course, aren’t used to be noticeable but only to enhance the natural features and give smooth skin.
Male grooming industry statistics
For a successful business in male grooming, you need to first prepare yourself by seeing the statistics so that you know if you can beat the odds and have a successful career.
You need to know that what drives this market is the increase in men’s personal care habits. More and more men want to have better hygiene, health, self-grooming skills, and body image. The driving forces behind the increasing numbers of male grooming industry statistics are social media influence, emerging trends in fashion, and changed views towards traditional masculinity.
Men used only shaving creams, deodorants, and aftershave colognes for self-care before. However, now there are much more premium skincare products and makeup products that also cost much more. It is said that the personal grooming market for men has reached a value of US$69.8 Billion in 2020, which is a lot. This was about US$47.5 Billion in 2019, and in one year, it has increased by about US$22.3 Billion. Not to mention, this industry is predicted to have a compound annual growth rate of 6% from 2020 to 2027. This is also because of the availability of male grooming products. You can get the required products at a supermarket. In fact, most of the products are distributed through supermarkets. They are also available through e-commerce, pharmacies, and drug stores.
How much is the barber industry worth?
After reading the statistics about the male grooming industry, you must wonder how much of it correlates with the barber industry. Does the growth in the male grooming industry also lead to growth in the barber industry?
Yes, it does because to get a successful haircut and beard, a professional is required. A professional can do a much cleaner job and provides appropriate products and advice that perfectly fit a man’s needs. This means that barbershops will keep on gaining popularity; it already is a US$5 Billion worth industry in 2021. The barbershop industry also keeps growing because of the increasing population and is estimated to grow at a rate of 5.1%. A barbershop right now earns money mainly through haircut services, beard trimming services, and merchandise. Moreover, the global barber’s supply market is predicted to gain revenue of about $20 Billion.
How much is the male grooming industry worth
The exact amount that a male grooming industry is worth can be essential before you start your own business.
In 2021 the male grooming industry is worth around $70.1 Billion and is estimated to be worth $81.2 Billion dollars by the year 2024. Only a few companies dominate the male grooming industry, and those are P&G, L’Oreal, Unilever, and Beiersdorf. Needless to say, a business as a barbershop can be very rewarding if we leverage proper technique and use this as a springboard for your business.
How much is the salon industry worth
A salon is a barbershop but for women. Unlike a barbershop, salons have always been in trend because women have always paid great attention to their appearances. So what exactly is the salon industry worth?
According to research, the salon and spa industry was worth US$144.5 Billion in 2019 alone, and this is expected to reach US$217.25 Billion dollars by 2026. The compound annual growth rate for this industry is said to increase by 6%. Although this industry has taken a hit due to the pandemic, most of the salons and spas were closed, and even when open, had restrictions on the number of people that could enter. However, it is predicted to rise again slowly. This industry in the US declined faster than the US economy due to the pandemic as well.