The color for your business is an important factor that most small business owners forget. Did you know color is known as the “silent salesperson”? This is because the right color can make your clients relax and want to spend more money. The effect is subliminal, and people usually don’t know when their mood enhances due to these small environmental changes.
The point of all this information is that choosing the right color can help you elevate your business! Make sure not to forget this point when painting over your walls and buying furniture.
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What is the best color for your business?
Although you might feel like it is silly, most major businesses and corporations understand the effect that color has on people’s moods. Why do you feel happy as soon as you step into Disneyland? Of course, the rides and foods are fun, but the colors catch your attention first! That being said, what color do you think is the best for a business?
Blue is the color that shows up in the majority of the business
Then comes red for its professional aura
Black and grayscale are the third most used color choices for a business
Finally, gold and yellow are the 4th most used color
These colors are not strictly used in barbershops but overall in the top 100 businesses around the world. Moreover, more successful businesses use only one or two colors to represent their brands for a more put-together look. You can use this information to design your business’s logo or include two colors to represent your whole brand.
What colors say about your business
After you know about the most commonly used colors, let’s look at some colors that are best suited for a barbershop business. Barbershops are inherently seen as masculine places, requiring traditionally masculine colors to appeal to their customers and vice versa for salons. Anyways, here are some colors that you can use and what they will say about your barbershop.
Green: This earth color is a relaxing color that also represents money. The right shade of green can represent a clean environment and stability. A deep green color is more preferred for men as the colors represent most sports teams. As you know, green is also an outdoor color which can make anyone who stays in the office all day feel more relaxed. The color represents healing, renewal, healing, and soothing.
Black: Black is a very dominant color, and it represents power, elegance, and sophistication. Black is a sexy color that can make you stand out. Using this color will highlight your business so if you are confident about a picture, hang it with a black backdrop as it will catch attention.
Blue: This is a famous color for all genders and for any age group. This color represents authority, intelligence, trust, calmness, and loyalty. Most big businesses use this color to evoke success and security for their customers. Using blue in a business is a must, even if for a small quantity and of any shade.
White: This is an underestimated color that can be great for a business as well. It represents cleanliness, peace, purity, and youthfulness. It also represents peace and marriage. Although this color may not be that fit for a barbershop, it is still a pretty common color for businesses to use.
Signage for barber
Signage represents what your business believes in and represents. It is the most effective way of marketing as anyone who passes by will look at your sign. Never skip this important part of business and make sure to put effort and money into your sign, as this alone can bring a lot of customers to your business. No matter where you go, you are bound to see a sign every 5 minutes, but do you remember each sign you read? Nope. This is why having a sign that leaves an impact or catches the attention of people is so important.
Now you must wonder what type of signage you should use for your shape since there are so many options available for color, material, and shape. The thing is, though, none of this matters! The sign you choose should meet your budget and landlord requirements. A sign can be neon, PVC, plastic, or waterproof. All that should matter is that the sign you use is easy to read and placed in a place that everyone who passes by can stare at.
Just like the importance of color in your barbershop, the color of your signage is just as important. Just imagine about a popular brand, what do you remember? Their color and their logo are what you see, so make sure to choose a catchy color for your logo. Moreover, using signs is an easy and cheap way to advertise a business as it can display everything that your business offers. This is why a good-quality sign is important. If you want to sell your business, have a sign that attracts attention.
You might not have thought of this, but a sign needs to meet the city requirements for the height, placement, material, and color. This does narrow down some of the creative ideas that you will have. However, you can still do a lot with the options you have. To see the city requirements for your signage placement, you should talk to your local business department. The cost for your signage can vary from $2000 to $4000, depending on what you decide to use. If it is waterproof, you might need to add a little extra money into it and so on.
In conclusion, having a good sign representing your business along with a proper color scheme will work like a wonder to improve sales. So put effort into these small details that seem fruitless in the great scheme of things but can make a huge difference long term.
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