Having a good barbershop or salon doesn’t only depend on the services and employees. It also depends on the furniture you have. A good and cozy environment in the shop will make the customers feel at home, making them want to come again and again. Therefore, to get to know ways to make your customers happy, keep on reading!
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Hair salon client service
Having a different and unique barbershop is the best way to attract new customers. It makes the old ones stay, so what should you do to achieve this standard of satisfaction?
Of course, the first step to achieving this is by giving them great client services. Being the best barber in town and having great products at your shop is a sure way to invite new customers and make them stay. So what are some services that a barbershop should provide?
Shoeshine: This can be done in the waiting area or during services as a way to please the customers.
Haircutting: The main and most important part of a barbershop should also include hair coloring, highlights, corrective color, toner, and some hair and scalp treatments.
Nails: Nowadays, getting manicures and pedicures is in style, so make sure to have this service as well.
Shaves: This is another essential. You should be able to do traditional shaves, hot towels, and balm treatments.
Waxing: This is also a great way to attract customers by providing eyebrow shaping and more waxing-related services.
Laser hair removal: Just as important as waxing and should be done for hair on the neck, back, ears, chest, etc.
Other services: These include messages and essential facials and peels for the face and other parts of the body.
Rules for hair salon customers
There are some ways or rules to make your barbershop stand out and be more likable. Following these might help you gain attention, and what better way is there to bring in more customers?
Here are some tips listed below to make your hair salon or barbershop more unique and fun to be in.
A pool table or a fish tank if you have the money for the maintenance and appropriate space
Up-to-date furniture, and if you can, then follow a theme like a football team theme to look more cohesive and neat.
A jukebox to attract attention and look neat whenever customers come over
A large bulletin board for people to post about any business they want to promote or any upcoming events, a great way to get good deals and look friendly
If you have pace, then an old phone booth looks great as it not only can be a conversation starter but provide a space for people who want to have a private conversation.
A television is also a very good installation as this acts as a form of entertainment and helps the clients pass the time or not miss an important football match.
If there is enough space and money, then having a computer space is a great way to attract customers. If there aren’t enough resources or space, then offering free Wi-Fi is also great.
An area for gaming is a good way to distract kids while getting their hair cut or waiting for their parents to finish up.
Hairstylist Unhappy Clients
As a hairstylist or salon owner, the worst thing is when a client is not happy with the job that you have done. Therefore it is very important to have happy clients leaving your barbershop.
Here are some easy ways that you can adapt to make the clients you have always been happy with.
Easy booking: The best way to have a great first impression is to make the booking procedure extremely easy for the clients. Having an online booking system is great for this.
Greeting: Make sure to welcome the client when they enter with a smile and a kind word. This will make them feel more comfortable.
The environment: Having a relaxing environment is a great way to keep the clients happy. Have soft music playing, scented candles or scented oils, and different types of magazines or video games.
Entertainment: Already discussed in the previous section, but also make sure to have some refreshments like coffee, tea, juice, or water. Have a relaxing environment.
Remembering details: If you remember stuff that a client told you when they visited, they will feel more meaningful and special. This will make them want to come again and again.
Know your customers: Make sure to get to know the first-time customers properly as well so you can call them by their name and know their hobbies, jobs, and other personal things.
Be polite: This means remembering the haircut that the client likes, the coffee they drink, or any small detail. Moreover, make sure to thank them for coming over before they leave.
Loyalty program: Offering loyalty programs will make the customers want to come back over and over again because who doesn’t like free stuff, free services, and discounts?
Food items: Along with providing some beverages in the waiting area, some simple food items are also offered. This can be popcorn, biscuits, or even candies.
Partnership: If you partner with magazines, brands, and influencers, it will not only promote your business a lot but also increase the customer’s trust in you.
Hair Salon Average Customers
Each hair salon or barbershop has an average amount of customers visiting them. This, of course, can’t be found as it carries from place to place. However, there can still be some guessed figures.
This depends on several factors, but on average, a hair salon has around 12 clients. Usually, it is between 6 to 20 clients depending on your popularity. However, there are some ways to increase your popularity and make the clients come back again and again.
Furniture: The most important part of having a successful barbershop is furniture. This is what a person sees as soon as they enter your shop. Most guys only care about a TV and a comfortable chair. Others prefer more expensive furniture like leather couches and mahogany. As you can’t please everyone, think about the type of customers you want to attract or what the majority of the clients want.
Size of furniture: Not only is the furniture style important, but the size matters too—the bigger the size, the better. The most important piece of furniture in a barbershop is the sofas. Make sure to have deep seats and real wide cushions on the sofas that you choose.
Aesthetic: As mentioned before, the aesthetic of a place, especially the waiting room, is very important. Make sure to have soundproof walls if you want to play music and also keep the music down. Moreover, having a man cave or men’s club feel is best to attract customers to a barbershop. There are lots of places to get inspiration for this aesthetic type.
In the end, make sure to invest in good furniture and a comfortable atmosphere for your clients. Also, having a good first impression is the best way to retain customers.
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